PubScale
Website redesign for PubScale, the ad monetization platform by GreedyGame: +156% conversions and 20% faster load time in one month.
PubScale by GreedyGame
Web Design
30 days
Adtech SaaS
(more details)
(01)
(the problem)
The existing site loaded slowly, had a high bounce rate and did not turn interested publishers into form submissions. Navigation and content made the product hard to understand for first-time visitors, so engagement time was low and the demo form was under-used.
(Project process)
We optimised website assets and applied performance best practices to cut load time. We ran conversion rate optimisation with A/B tests and UX fixes, reworked content and navigation to reduce bounce, and added interactive, motion-infused illustrations and personalised content to keep visitors engaged. We worked alongside PubScale's SEO team on targeted keywords.
(final results)
Within one month: conversions (form submissions) up 156.1%, users up 27.8%, user activity up 32.6%, load time down 20%, and PageSpeed Insights performance up 32% on mobile and 16% on desktop. The site also ranked higher for its targeted keywords. "Fawaz has helped us put our thoughts together into crisp and easily understandable designs and workflows with very quick turnaround times." Arpit Jain, Founder & CEO, GreedyGame.
