CASE STUDY · ADTECH SAAS
PubScale: website redesign for an ad monetization platform
PubScale helps app and game publishers grow ad revenue. Reyload redesigned the marketing website, added motion-led illustrations and rebuilt key pages for speed and conversion.
CLIENT
PubScale by GreedyGame
INDUSTRY
Adtech SaaS
SERVICES
Web design, motion graphics, graphic design
TIMELINE
30 days
RESULTS IN ONE MONTH
More publishers turned into leads,
on a faster site.
+156.1%
conversions (form submissions)
+27.8%
users
+32.6%
user activity
−20%
load time
+32%
PageSpeed on mobile (+16% desktop)
THE PROBLEM
The old site loaded slowly, had a high bounce rate and didn’t turn interested publishers into form submissions. Navigation and content made the product hard to understand for first-time visitors, so engagement was low and the demo form was under-used.
WHAT WE DID
Faster pages
Optimised assets and performance best practices cut load time.
Conversion work
A/B tests and UX fixes on the pages that sell.
Clearer navigation
Reworked content and navigation to reduce bounce.
“Fawaz has helped us put our thoughts together into crisp and easily understandable designs and workflows with very quick turnaround times. He is your go-to guy for both business and tech.”
Arpit Jain
Founder & CEO, GreedyGame
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