What is a 301 redirect?
A 301 redirect permanently sends visitors and search engines from an old URL to a new one, and passes most of the old page’s ranking signals to the new address.
2-min read
Website migration
Technical SEO
Updated 2026
KEY FACTS
301 redirects
in four points.
Permanent move
Tells search engines the page moved for good.
Keeps rankings
Signals pass to the new URL over time.
One hop only
Point old URLs straight to the final page.
Use with care
Redirect to a matching page, not the homepage.
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301 redirect questions,
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What is the difference between a 301 and a 302 redirect?
A 301 redirect is permanent and passes ranking signals to the new URL. A 302 redirect is temporary, so search engines keep the old URL indexed. Use a 301 redirect when a page has moved for good.